The Fira del Meló, Vilafranca de Bonany, Mallorca
6-7 September 2025
Every early September, the tranquil town of Vilafranca de Bonany in Mallorca springs to life for the Fira del Meló, or Melon Fair. An annual tribute to its rich agricultural heritage and most iconic crop: the melon.
Located in the fertile Pla de Mallorca, Vilafranca de Bonany has long been celebrated for its honey-sweet piel de sapo melons, grown in the area’s rich soil. The town’s agricultural roots stretch back centuries, and the first Melon Fair was held in 1970 to mark the end of the harvest season and honour the community’s identity as a farming hub.
The festival is a two-part affair: the Festa del Meló, traditionally held on Saturday, and the Fira del Meló, the main fair on Sunday. Among the most anticipated events are the Meló Gros (largest melon) and Meló de Qualitat (quality melon) competitions, where growers showcase their finest produce.
What to Expect in 2025
The 2025 celebrations are expected to take place over the first weekend of September, with the Firó Nocturn artesanal on Saturday 6 September and the Fira del Meló on Sunday 7 September. Events will begin in the days before, building to a lively weekend programme.
Festival highlights include:
Melon-themed contests such as eating challenges, children’s games like the “Melompíades,” and other playful competitions.
Firó Nocturn night market with local handcrafted goods, traditional food stalls, and live entertainment, culminating in the spectacular “Melofoc” fireworks.
Live music and cultural events ranging from concerts like Melorock to traditional dance, theatre, and exhibitions celebrating Mallorcan crafts and art.
Family activities including workshops, performances, and the distinctive lantern procession, where melon shells are carved and illuminated.
The fair and market will spread across the Plaça Major and surrounding streets, offering agricultural displays, craft stalls, livestock exhibitions, and eco-friendly products. Visitors can enjoy free melon tastings, see curated displays of local melon varieties, and take part in community meals such as paella gatherings.
Why Attend in 2025
A feast for the senses: Taste the finest local melons, explore artisan stalls, and enjoy performances in the open air.
Cultural immersion: Experience traditions such as the melon lantern procession and folk-style contests rooted in the town’s history.
Family-friendly atmosphere: Activities for all ages make it a perfect day out for the whole family.
Connection to local life: Meet Mallorcan growers, artisans, and residents proud of their agricultural heritage.
The Fira del Meló is more than a food festival; it is a celebration of community spirit, tradition, and the bounty of the land. With its mix of contests, markets, music, and cultural events, the 2025 edition promises to be a memorable tribute to Mallorca’s melon-growing legacy.
Mark the dates—6 and 7 September 2025—and experience this unique slice of Mallorcan life.
Note: Dates and programs are subject to change. Check the municipal calendar or the official municipal website (Ajuntament) for each event before attending.