How to Create Content That Sells
Smart, simple strategies to make your content work harder — and sell better.
Content is everywhere — but not all content sells. Posting for the sake of posting might keep your feed active, but if your content isn’t driving enquiries, sales, or bookings, then it’s not doing its job. Here’s how to create content that not only looks good but also moves your audience to take action.
1. Know Your Audience First
Before you write a caption or record a video, ask:
Who am I speaking to?
What problem do they want solved?
What would make them stop scrolling and pay attention?
When you shape your message around their needs, you instantly stand out.
2. Focus on Benefits, Not Just Features
Your product or service has features, but people are more interested in what it does for them.
Instead of saying:
“We offer social media management.”
Say:
“We save you 10+ hours a week by managing your social media, so you can focus on running your business.”
Benefits sell. Features inform. Make sure your content has both.
3. Use the 3E Rule: Educate, Entertain, or Evoke Emotion
Every post should do at least one of these three things:
Educate → Share tips, explain something new, answer FAQs.
Entertain → Show personality, behind-the-scenes moments, or lighthearted content.
Evoke Emotion → Inspire, encourage, or connect with your audience’s values.
If your content doesn’t tick one of these boxes, rethink it.
4. The Power of Visuals
Images and video are the first things people notice.
Use bright, clear photos that reflect your brand.
Short videos (15–30 seconds) perform best on Instagram and TikTok.
Show faces — content with people performs better than product-only images.
If photography or video feels overwhelming, start simple with your smartphone. Consistency beats perfection.
5. Always Add a Call to Action (CTA)
Great content creates interest — but a clear CTA turns interest into action.
Examples:
“Book your free consultation today.”
“Click the link in bio to see our menu.”
“Join us at our networking event this month.”
Don’t assume people know the next step. Guide them clearly.
Bonus Tip: Hire an Expert
Creating content is one thing, but creating content that consistently performs, reaches new audiences, and stays searchable online is another. That’s where hiring an expert (or partnering with a larger platform) can make all the difference.
When your business is featured in professional articles, interviews, or branded content, you gain two huge advantages:
Visibility over time – social media is fantastic for creating a short-term, high-impact buzz that keeps your business front of mind, but published content on established platforms continues to appear in searches and drive traffic long after it’s posted.
Credibility and reach – being showcased by a trusted platform instantly strengthens your reputation and introduces you to audiences you may never have reached on your own.
That’s why our In Mallorca Advertising & Marketing packages include feature articles about your business, plus social media promotion — designed to give you both immediate visibility and long-term searchability. And with packages starting from just 55€, it’s one of the simplest, most cost-effective ways to boost your brand presence on the island.
Final Thoughts
Content that sells is content with a purpose. When you:
Understand your audience
Focus on benefits
Educate, entertain, or inspire
Use strong visuals
Add a call to action
…you transform casual followers into loyal customers.
Your content doesn’t just fill space — it fills your order book.