Global Real Estate Icon Mauricio Umansky on Life, Luxury, and The Agency’s Expansion in Mallorca
In this exclusive interview, Lucy Hawkins sits down with global real estate icon Mauricio Umansky to discuss sanctuary living, sustainable design, and why the Balearic Islands continue to shine as the crown jewel of Mediterranean luxury.
L: How have global economic shifts and lifestyle changes since the pandemic influenced what high-end buyers are looking for in Mediterranean destinations like Mallorca?
M: Since the pandemic I think clients are trying to redefine what luxury is all about and one of the things that’s super trendy right now, and particularly in the last two years, is longevity, wellness. So then it's like, how do you create your home and make your home become like your sanctuary and not just a showpiece. Pre-pandemic it was all about the white box with the big open floorplan, super high ceilings and entertaining. Post pandemic when everybody was spending so much time in their homes the trend changed to more of a cosy space. Different spaces, more tonality in the colour scheme, more natural colour scheme, more earthy. And then more recently in the last two years it's become even more important to create tranquillity and, like I said, a sanctuary, a form of Zen. You're really starting to see the gym, the cold plunge, the sauna.
L: Sustainability is becoming such a key part of modern luxury. Are you seeing a new wave of eco-conscious architecture and design coming through in Mallorca and beyond?
M: Yes without question, the new generation are starting to build and protect the Earth and so I think that that's going to be a trend that you continue to see. The technology has allowed for new materials that are sustainable and that are ecologically friendly and solar panels - all kinds of different things which have been around for a while - but they’re so much better now, so technology is just allowing us to be much more eco-friendly.
L: The Agency has always been ahead of the curve when it comes to innovation and marketing. What new tools or creative ideas are you most excited about right now — maybe something that’s changing how you connect with clients?
M: We've always talked about marketing being storytelling, and I think that's what The Agency is great at doing - creating and storytelling and communicating. But one of the biggest things that we're doing right now, that I'm most excited about, is building a new tech platform that is going to allow our offices and our agents globally to communicate better than we've ever been communicating before. I'm talking about a system that will allow everybody to join different groups almost like an internal Facebook meets Instagram page that's only for The Agency and the agents. I’m very excited to debut it in our agency forum in January. We spent a lot of money doing that.
But you know obviously today you have to capture people very, very fast. The attention span is tight. You know Instagram, social media, YouTube all of those type of things are really the way to capture people today but if you don't catch them in those first 3 or 4 seconds of your video you’ll lose them. So I think that one of the things that The Agency is doing is making sure that we are really creative and capturing the consumer early and grabbing their attention.
L: Looking ahead a few years, how do you see the luxury real estate scene evolving — both globally and in places like Mallorca? What kind of future are we building towards?
M: I don't think things are going to get that big, I think people are actually going to start building a little bit smaller than they were building pre-pandemic where you were seeing 2000 m² and 1500 m². I think you're going to start seeing more like 800 metres, 1000 metres, and I think that the luxury is again going to evolve into sanctuaries and moments of space, where you know you're coming into your home and you're taking off your shoes and feeling the ground and a lot of organic stone and materials and timbers, very similar to the palette here (in The Agency’s new office)!
Quick-Fire questions:
If you had one perfect day off on the island, where would we find you — beach, boat, or the mountains?
Boat.
Mallorca has incredible food — are you more tapas and rosé by the sea, or fine dining in Palma’s old town?
Tapas by the sea.
Favourite view on the island — a secret spot you never get tired of seeing?
These rooftop terraces are fantastic, looking over the bay at the sunset.
Dream home must-have — what’s the one luxury feature you think no home is complete without?
A gym.
If you could design your ultimate Mediterranean villa, what would it look like in three words?
Organic. Relaxing. Tranquil.
Who would be your dream European dinner party guest?
Cristiano Ronaldo.
What’s your personal real estate motto?
So many things. Last night at dinner I told my agents a lot (laughs). But if I had to just say a quick something it would be; be the most knowledgeable person in the room, and remember that we’re in the service industry.
Open house music — what’s on your playlist?
Super chill vibes. But I actually have multiple playlists for multiple homes and I like to create an environment that suits a home. But I like chilled bossa nova classics.
And finally — what’s the wildest thing a client has ever asked for in a house?
A sex room. (laughs)
Was that in the Playboy Mansion (Mauricio was one of the listing agents), or did they already have that?
They already had that (laughs).
To find out more about The Agency and their current luxury listings in Mallorca go to -
Building the Future of Luxury
Global Real Estate Icon Mauricio Umansky on Life, Luxury, and The Agency’s Expansion in Mallorca
In this exclusive interview, Lucy Hawkins sits down with global real estate icon Mauricio Umansky to discuss sanctuary living, sustainable design, and why the Balearic Islands continue to shine as the crown jewel of Mediterranean luxury.
By Lucy Hawkins
29/10/25
Few names in luxury real estate resonate quite like Mauricio Umansky. Founder and CEO of global brokerage The Agency, best-selling author and television personality, Umansky has redefined the industry with his people-first approach and boundary-pushing vision. Now, he’s returned to Mallorca to open The Agency’s second office on the island– the first in Portals Nous, the second in Palma - a move that underscores the region’s rising prominence among international buyers. During his latest visit, I sat down with Mauricio to talk business expansion, life philosophy, and why Mallorca continues to impress him.
Lucy: Hi Mauricio, fantastic to meet you.
Mauricio: Thanks Lucy, and you.
L: Congratulations on opening your second office on the island. What first drew you and The Agency to Mallorca as a destination for expansion, and what do you think sets the Balearic Islands apart from other luxury real estate markets around the world?
M: One of the things we always do as a company is look to partner with amazing people, that's the first and most important piece. Then we look at the market. So when we found Alby (Euesden, Managing Partner of The Agency, Mallorca) here in Mallorca about 2 1/2 years ago and he was interested we just fell in love with him and you know, it was a good decision. So we found the right partner and then we started looking at the market - and it's a great market, it's a beautiful market. It's an international market. Now it's starting to grow in popularity with the U.S. - which is where we are primarily based - so direct flights from the east coast are bringing people in. The Agency wants to continue to expand globally around the world so we need to find great destinations with great luxury real estate. We’re a luxury real estate brand and in Mallorca there's amazing, beautiful luxury real estate.
L: The Balearics are home to such a mix of people — from creatives and entrepreneurs to long-time luxury buyers. How does that blend of cultures and personalities influence the kind of properties and communities being built here?
M: The developers build beautiful properties here because they are creative and architectural, but also just the landscape. The views and the properties that I have seen here are just stunning. I like the properties that are both new as well as the classics. I like the old traditional stone homes, they're beautiful. But you're seeing some great architecture here. Yesterday I saw a house and I was stunned at how great the quality and craftsmanship were as well as the architectural floorplan.
L: How have global economic shifts and lifestyle changes since the pandemic influenced what high-end buyers are looking for in Mediterranean destinations like Mallorca?
M: Since the pandemic I think clients are trying to redefine what luxury is all about and one of the things that’s super trendy right now, and particularly in the last two years, is longevity, wellness. So then it's like, how do you create your home and make your home become like your sanctuary and not just a showpiece. Pre-pandemic it was all about the white box with the big open floorplan, super high ceilings and entertaining. Post pandemic when everybody was spending so much time in their homes the trend changed to more of a cosy space. Different spaces, more tonality in the colour scheme, more natural colour scheme, more earthy. And then more recently in the last two years it's become even more important to create tranquillity and, like I said, a sanctuary, a form of Zen. You're really starting to see the gym, the cold plunge, the sauna.
L: Sustainability is becoming such a key part of modern luxury. Are you seeing a new wave of eco-conscious architecture and design coming through in Mallorca and beyond?
M: Yes without question, the new generation are starting to build and protect the Earth and so I think that that's going to be a trend that you continue to see. The technology has allowed for new materials that are sustainable and that are ecologically friendly and solar panels - all kinds of different things which have been around for a while - but they’re so much better now, so technology is just allowing us to be much more eco-friendly.
L: The Agency has always been ahead of the curve when it comes to innovation and marketing. What new tools or creative ideas are you most excited about right now — maybe something that’s changing how you connect with clients?
M: We've always talked about marketing being storytelling, and I think that's what The Agency is great at doing - creating and storytelling and communicating. But one of the biggest things that we're doing right now, that I'm most excited about, is building a new tech platform that is going to allow our offices and our agents globally to communicate better than we've ever been communicating before. I'm talking about a system that will allow everybody to join different groups almost like an internal Facebook meets Instagram page that's only for The Agency and the agents. I’m very excited to debut it in our agency forum in January. We spent a lot of money doing that.
But you know obviously today you have to capture people very, very fast. The attention span is tight. You know Instagram, social media, YouTube all of those type of things are really the way to capture people today but if you don't catch them in those first 3 or 4 seconds of your video you’ll lose them. So I think that one of the things that The Agency is doing is making sure that we are really creative and capturing the consumer early and grabbing their attention.
L: Looking ahead a few years, how do you see the luxury real estate scene evolving — both globally and in places like Mallorca? What kind of future are we building towards?
M: I don't think things are going to get that big, I think people are actually going to start building a little bit smaller than they were building pre-pandemic where you were seeing 2000 m² and 1500 m². I think you're going to start seeing more like 800 metres, 1000 metres, and I think that the luxury is again going to evolve into sanctuaries and moments of space, where you know you're coming into your home and you're taking off your shoes and feeling the ground and a lot of organic stone and materials and timbers, very similar to the palette here (in The Agency’s new office)!
Quick-Fire questions:
If you had one perfect day off on the island, where would we find you — beach, boat, or the mountains?
Boat.
Mallorca has incredible food — are you more tapas and rosé by the sea, or fine dining in Palma’s old town?
Tapas by the sea.
Favourite view on the island — a secret spot you never get tired of seeing?
These rooftop terraces are fantastic, looking over the bay at the sunset.
Dream home must-have — what’s the one luxury feature you think no home is complete without?
A gym.
If you could design your ultimate Mediterranean villa, what would it look like in three words?
Organic. Relaxing. Tranquil.
Who would be your dream European dinner party guest?
Cristiano Ronaldo.
What’s your personal real estate motto?
So many things. Last night at dinner I told my agents a lot (laughs). But if I had to just say a quick something it would be; be the most knowledgeable person in the room, and remember that we’re in the service industry.
Open house music — what’s on your playlist?
Super chill vibes. But I actually have multiple playlists for multiple homes and I like to create an environment that suits a home. But I like chilled bossa nova classics.
And finally — what’s the wildest thing a client has ever asked for in a house?
A sex room. (laughs)
Was that in the Playboy Mansion (Mauricio was one of the listing agents), or did they already have that?
They already had that (laughs).
To find out more about The Agency and their current luxury listings in Mallorca go to -